Taking on board the progression in mobile payment solutions over the last year, txtNation are investing into the development of their billing solution, working towards the best possible user experience.
The company has reported a drop in web-optimised payments for desktop, and a serious increase in an easier payment process on mobile and tablet.
In answer to these requests, txtNation has said it will be releasing optimal payment experiences for mobile web in a number of countries throughout the year.
These solutions will focus on single click billing, moving away from PIN and premium SMS-based transactions. This move hopes to minimize abandonment rates caused by session exits due to hassle of payment – and will in turn increase conversion rates.
Michael Whelan, CEO of txtNation, said: “We have been working on optimum flows for mobile web billing for some time now and are releasing these over the course of the next several months for service providers to leverage.
“We have seen less need for buzzwords such as header enrichment, direct operator billing and MSISDN forwarding and more of a straight-forward focus, simplifying the payment process for the smartphone user.” (mobile-ent)
|
|
|